T-Mobile will allow students to look under the hood and access real data points such as website traffic, customer drop-off, cross-channel journeys and more. The Adobe Analytics Challenge aims to provide a real-world experience that encourages students to see the importance of this field in today’s business world. A 2017 LinkedIn report shows that the number of data science-focused roles has grown more than 650 percent since 2012. The ability to solve business challenges with data-driven insights has become a highly desirable skill for employers. The final six teams from Georgetown University University of Massachusetts Brigham Young University University of Texas at Austin University of California, Davis and the University of Utah will dissect and analyze customer data and propose solutions that will help T-Mobile refine their marketing and better engage and connect with their customers.
This year, Adobe (Nasdaq:ADBE) has partnered with T-Mobile, tasking students to solve tough data obstacles in a competitive telecom world. The challenge is the only student competition that provides access to real customer data from a major brand, analytics training and a judging panel of senior executives.
2, 2018 - Now in its 13th year, the Adobe Analytics Challenge brings together the best and brightest minds from colleges nationwide for a two-day business competition.
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